Cadillac Infotainment Design – Lyriq
I led a team of designers in creating the brand’s first freeform infotainment system, defining the vision, user experience, and execution of a next-generation digital interface. I established standards, guided design direction, and partnered cross-functionally to deliver a seamless, innovative in-vehicle experience that redefined Cadillac’s approach to digital technology and balanced technical and accessibility constraints.
My Role
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Defined cross-brand theme strategy enabling dynamic theme switching in vehicles
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Aligned stakeholders and executive leadership to ensure consistent, high-quality UI across applications
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Led design processes enabling drive-mode-specific gauges and customizable themes
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Directed Cadillac Design System governance to support scalable, theme-driven experiences
2023 Winner – Cadillac Lyriq
WARDS Auto Best 10 Interiors & UX
2025 Winner – Cadillac Optiq
WARDS Auto Best 10 Interiors & UX
Dynamic Theme Tokenization Strategy
I led the theme tokenization strategy that enabled dynamic, in-vehicle theme switching by directing a cross-functional workgroup of designers and software engineers. Together, we defined a scalable color token architecture and standardized workflow that translated brand themes into structured, implementation-ready design tokens. I also established governance across the design-to-development handoff, reducing asset duplication and storage requirements while ensuring consistency across displays. This foundation enabled the successful launch of dynamic theme switching within the Lyriq’s in-vehicle Themes app and set a scalable model for future programs.
Cross-Platform Design Governance
I established and led design governance to ensure a cohesive, consistent experience across all in-vehicle displays and software platforms. By defining shared interaction models, UI standards, and cross-supplier implementation guidelines, I aligned internal teams and external partners around a unified design system. Through structured reviews, documentation, and compliance checkpoints, I reduced variability between platforms, mitigated integration risk, and ensured that experiences remained consistent regardless of display type, hardware constraints, or software supplier.
Quality Control for Design Handoff
I led QA of design outputs to ensure consistent and accurate use of design system components prior to software handoff. Through weekly office hours and a structured review cadence, I audited work across teams, provided real-time feedback, and clarified standards to prevent drift. By formally reviewing and approving designs before release, I strengthened system adoption, reduced rework for engineering, and maintained a cohesive, high-quality experience across the product ecosystem.
Due to confidentiality agreements and proprietary restrictions, I am only able to share publicly available information and imagery related to this work. Specific processes, internal documentation, and unreleased materials have been omitted to respect organizational and partner confidentiality.